01→
Finance
& Investment
A financial culture forged in banking, now applied to the analysis, structuring and investment of sport-related assets.
- Financial analysis
- Project structuring
- Investment
Xavier Jourson — Finance. Sport. Capital. Knowledge.
(N°01) — Portfolio 2026
Xavier Jourson
A path at the crossroads of finance, sport business, research and value creation.
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(02) — Expertise
Three dimensions, one single trajectory.
Finance
02→
Sport Business
Clubs, media, brands, events: understanding the business models of sport and building projects that create lasting value.
- Club & league strategy
- Media & rights
- Brand partnerships
03→
Research
& Education
Doctoral research on capital in sport, university teaching and training the next generation of industry leaders.
- Doctoral research
- University teaching
- Publications
(03) — Selected Work
01 / 08
01 — Canal+ Sports Club
Au bout de l'effort
02 — beIN Sports
Confidences — Triathlon
03 — Radio-Canada Sports
La Transition
04 — L'Équipe magazine
Il s'en fait une montagne
05 — Castelli Cycling
The Art of Layering
06 — SDLV
Success Night
07 — University
Sport business & project management
08 — National Bank of Canada
National Bank of Canada
Selected Work
(04) — Currently
Right now.
Research, institute, teaching and projects: what Xavier is focused on today.
- 01ResearchPhD — the economics of sport capitalWork on the valuation of sport assets and new investment models.Ongoing
- 02SCISport Capital InstituteThink tank and platform at the crossroads of sport, finance and research.Founder
- 03TeachingSport business & project managementCourses and lectures at universities and business schools.2026 term
- 04ProjectsContent, talks & advisorySelected productions, talks and strategic mandates.Open
(05) — In the media
Canal+beIN SportsRadio-CanadaFrance TélévisionsL'ÉquipeFrance InterCastelliStravaDesjardinsESG UQAM
